Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is about to present the same content in a variety of ways, or using different preservatives environment in order to present the same content. Webmasters can manipulate content in order to give the same content in any number of different formats.
Why would publishers do this? There are a number of advantages for customizing content, not least of which is that it allows customers to choose the format that they want to access your information. In addition, require adaptation of content is often not a lot of extra time, cost, or additional effort. The content already exists--the format is just different. There are also a number of available software tools that can help users with easy customization content.
The following are different ways to repackage existing content or to present the content in another format ...
RSS filtering and merge Publishers can apply filters to the existing RSS feeds, and then merge the feeds in a single filtered feed contains thematic content. This allows webmasters to present content from existing RSS feeds in a different way. There are a number of automated tools for RSS filtering and merge, such as Yahoo Pipes, RSSfilter and RSSmesh.
Text to audio Publishers can convert existing text to audio files, articles, and book publishers to convert printed and bound books into audio books. Podcasts are the current rage, and many people use their driving commutes to listen. Catch the interest and attention of web site visitors by providing audio versions of text documents. This allows visitors a choice of either read the content, or listen to it. Information about the conversion of text to audio-http://www.podcasting-tools.com/instant-podcasts.htm
PDF files provide product manuals and other documentation, as both web content and downloadable PDF files. Give web visitors a choice by offering a variety of file formats for tutorials, documentation and articles, and make sure that one of these formats is a PDF file. Many computer users is suspicious of MS-Word Doc files because of the inherent risks of computer virus attached to Word documents and other files. PDF files have become a stable format for public documents. Publish any text-based content in PDF format is very easy to do, and there are a number of tools, such as the PDF995, which makes it possible to convert documents or images to PDF format, quickly and easily.
Localize If you customize an international market, consider localizing your website, and it is content to other languages. Offer foreign language versions of your website content and documentation. The world becomes smaller and smaller, and the international markets are now open for small enterprises has expanded. Split language barriers capitalized in new markets.
Repurposing content is not overly complicated. It just gives your customers more options, and allows you to further leverage existing content, possibly enjoy further preserving the environment.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition, manages Sharon marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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