We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and customization content. Publishers and marketers have both embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel, reaches a new or different audience.
Customization and repackaging content or information so that it can be consumed through a variety of preserving the environment is not a new concept. Many companies Vision Correction today increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and costs, while increasing communication. By presenting the same information in different ways and formats, businesses will be able to increase the reach and communication, while remaining cost conscious.
Businesses quickly found, PowerPoint presentations could be converted into technical articles, or forum posts could be ported to be a basis for a list of frequently asked questions. Along a similar vein webmasters have located a new advent in repurposed content reuse text articles by converting them into audio podcasts.
The process is surprisingly simple, I personally found the prospect of reading aloud of articles and their concerns, both daunting and time consuming, so I opted for a simplified procedure. I found that using two simple programs, I was able to create a podcast in minutes.
The first obstacle, the creation of the sound file was captured with the help of TextAloud program Nextup's. I simply inserted in the text of an article selected a "voice" and saved the file as an MP3 file. In less than a minute, I had a sound file containing the article.
After I had the MP3 file is saved, is used in Feedforalls tutorial to create a podcast. The tutorial step by step (http://www.feedforall.com/podcasting-tutorial.htm) set 12 simple steps to construct a podcast.
I found the quality of the constructed podcasts, using synthesized speech to text, surprisingly good.
Check out the following tests:
RSS-Podcast-http://www.rss-specifications.com/rss-podcast.xml
Software Marketing Podcast
http://www.softwaremarketingresource.com/SMR-podcast.XML
An evaluation version of TextAloud can be found at: http://www.textaloud.com and an evaluation version of FeedForAll can be found at http://www.feedforall.com
Experiment by adapting and repacking existing content save time and money while increasing message distribution and exposure.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. Sharon also manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.
FeedForAll
RSS feed creation tool for webmasters and content providers!
RSS Submit
Automate your rss submission. Automatically send your feeds!
rss2html
RSS to HTML script to display RSS on a website.
Audio Recording Software
Record and edit audio files with the software.
-Blog feed
-Article feed
没有评论:
发表评论