RSS for marketers

What is RSS-For marketers
Copyright 2005 Rok Hrastnik

RSS is a technology that has the potential to overcome many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

Simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. You can get your content delivered to end-users, without fear of spam filters stop your messages and other content consumers (other Web sites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your site's ranking and drive new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again

While achieving no more than marginal penetration, increasing its consumption with amazing speed.

According to a report from the Pew Internet and American life project consume 5% (6 million) Americans online actually, news and information through RSS aggregators. So the market is already out!

>> BUT WHAT ARE RSS FEEDS?
RSS content is delivered via RSS feeds---simple files structured in a certain way.

These files contain some basic information about RSS feed (such as RSS feed title, logo, description, URL, etc.) and the actual content you want to deliver to your readers.

These content elements are the individual stories or articles (usually just descriptions of the articles actually published on the site internet publisher s), presented in a linear list.

But RSS is not just about text. You can easily use it to deliver audio content, video content, and even Powerpoint presentations and PDF files.

>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?
Point of RSS feeds is to get people to subscribe to them so that they can constantly receive fresh information from you.

IT s like to subscribe to e-mail newsletters, only that there s no e-mail involved and consequently no spam or spam filters.

But if you want to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed and display it to the end user. They come in many different forms and flavors, but the most popular desktop applications and web readers.

In the case of desktop RSS aggregators (example: http://www.awasu.com), end users must download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts, and then use these websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator Web service, the user must proactively add the link to your RSS feed in to the aggregator to view your content.

Each time you update your RSS feed by adding new content items to the RSS file, the user is notified, through his RSS aggregator, making available the content immediately before him, without having to deal with any spam filters and other barricades on the way.

And the best part, most RSS aggregators are free to use, so there's really no excuse to not get started today. And Oh yes there is an entire RSS publishing solutions!

Yes, RSS is the free way to get your content delivered every time.

About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html

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