RSS or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. RSS content is published as a feed and feed content keep customers, partners and journalists abreast of corporate news and information. RSS feeds are read using a tool called a news aggregator or RSS reader. Aggregator checks periodically If RSS feed has been updated. As the feed is updated, new information automatically in your RSS reader. While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly a powerful medium to disseminate all kinds of information. As traditional marketers are trying to rein in content delivery, measuring e-mail open rates, click pass-throughs and conversions, struggling internet users gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.What is the code the enclosure?
RSS 2.0 quickly becomes the definitive RSS standard, all because of its support for the code chassis. Enclosure tag is an optional field in the RSS 2.0 specification to allow the feed publisher shall include a hyperlink to a file. The file can be just about anything. Businesses have seized the opportunity, including tutorials, streaming audio lectures, PDF proposals, Powerpoint ? presentations, podcasts, sales meetings, and advertising portfolios among other traditional uses for RSS.Many companies have yet to realize the potential hidden in the chassis. Impact and power of how RSS can be used is truly awe-inspiring. Consider the following business uses of RSS:1. PDF documents -consider broadcasting meeting agenda documentation as PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome e-mail attachments or notes.2. PPT presentations presentations can easily be distributed in a feed enclosure. An additional benefit is that presenters using Powerpoint ? will not have to contact their notebook to a meeting to present-they can control the presentation from an iPod or similar handheld reader RSS feeds.3. Video -Video or video streaming are both possible via the enclosure. Have lectures or even political debates come to life with an added video component. 4. Audio -audio content does not mean that the feeds are limited to your favorite songs. Podcasting is the coined term for audio content contained in a feed and can include language instruction, talkshows, or leaders. 5. Images -imagine the real estate company using the chassis to show photos of homes to interested buyers. Now they can make a light-weight catalog with them to show potential buyers with a moment's notice. 6. Weekly -consider an IT Department in a large corporation conducting proprietary software updates, including executables or zip files in the enclosure which Allow users to update the software at a convenient time.Feedreaders are playing catch up
RSS news aggregators were initially designed to receive text-based content. As users find outside-the-box uses for RSS, struggling developers of RSS readers to release new versions that supports enclosures businesses are eager to use.FeedDemon, a popular RSS reader, has recently added support for each type of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types such as PDF files. This will automate the download of files that are deemed "safe". This was clearly designed with security in mind, to prevent automatic downloading of executable files.Enterprises revolutionising RSS as a communication medium. While some traditional businesses struggling to include monthly newsletter Summaries in an RSS feed and reap the benefits of RSS, other innovative companies adopting incredibly creative uses for both internal and external corporate communications. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. Sharon also manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.
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