RSS feeds are a great communication medium, and when properly managed, Web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are United in common broad theme. Use RSS feeds as an online marketing and Search engine optimization tool. Like optimizing a HTML Web page will increase exposure, so also would an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure. Channel title
Channel title in your RSS feed is one of the most important aspect. The channel title should be keyword rich and contain information on the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title. The channel title is a website visitors first glimpse to the RSS feed, so its important to make an impression and attract casual browsers interest. In addition, many of the RSS feed directories and search engines use the information in RSS feed's channel title and description to index the diet. In order to feed into categorized properly, it is important that the information in these fields be relevant to the content contained in the feedingstuff. If included in all blog, brand name or company name should be in the end not the beginning of RSS feed channel title. Channel description
The description field channel provides the opportunity to expand on the overarching theme of the RSS feed. The channel description should contain related keywords and phrases, but it should be written to capture the interest of readers not search engine spiders. HTML can be used to decorate and emphasize specific text in the description field. In summation the channel description should provide a compelling overview of the RSS feed content. RSS Feed item titles
Item titles should be 50-75 characters with spaces. To increase readability and compatibility with news readers, RSS feed item titles cannot be encoded with any HTML. Think of an RSS feed item title in the same way you would a Web page title. The RSS feed item title is your chance to capture the interest of the reader. An RSS feed item title is really nothing more than a headline. The most effective item titles are calls to action that Grab the readers attention. Include relevant keywords or keyword phrases in the title elements, and this will help any individuals doing deep feed searches for specific content. Optimize RSS
Optimize all aspects of web feed. While the diet should be optimized for search engines, using the same techniques a webmaster uses on a website, optimization is not on the readers expense. The contents of an RSS feed is often what leads readers to click or not. Readers will judge RSS feeds on the quality of the content. This means that something, grammar and punctuation. Consistent grammatical errors will reduce the credibility of authors and the number of subscribers. Anchor text
Using RSS feeds, publishers have the unique opportunity to determine the anchor text that will be used to link to internal website pages. RSS feeds are often syndicated, and even more often compelling feed items will often be posted by other publishers. With that in mind when including links back to a site in the description field, use the anchor text, there is a relevant keyword or phrase. Anchor text is one factor that search engines use in determining a website's ranking for specific keywords and phrases. Number of feed items
Routinely Remove old items in an RSS feeds and archive the content in the feed in order to ensure that feeds load quickly in RSS readers. If you use a third-party service to host your feeds, keep in mind, FeedBurner will truncate or not display the RSS feeds, finds to be too large. Heading Tags
If you receive an RSS feed as an HTML Web page it is wise to use H1 or H2 tags to display the RSS feed item titles. If the RSS feed is optimized, the Web site will benefit from the keyword weight by using the tags header. RSS Feed URLs
As with HTML Web pages, should the URLs contained in an RSS feed contains keywords if possible. Use hyphens not underscores, to separate the keywords in the RSS feed URL. Add a picture
Consider adding an image to your RSS feed to improve its appearance in a RSS reader. The image must be no large 144 x 400, and it is recommended that the image is 88 x 31. Most RSS readers will display the feed image above feed content, this is a great way to strengthen brand and establish brand recognition. In addition, you can add images to RSS feed's description field. In all cases, it is important to be a reference to the full URL to the image, because if the feed is syndicated it to report a broken image if its attempts to retrieve it locally. Some of the RSS feed directories use the scan website favorite icons to flag the RSS feed. RSS feeds containing a favorite icon stand out from others in folders so that you must include a favicon in your domain's root directory. RSS feeds are a great marketing tool, but like Web pages, they must be optimized so that you can reap the full marketing benefits. The time it takes to implement some basic optimization tips will steadily increase your RSS feeds exposure. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. Sharon also manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.
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