Copyright 2005 Rok Hrastnik
Odds are popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.RSS can actually be used to deliver a wide range of content and content needs types. If you can divide your content in to individual stories or individual pieces, you can deliver it via RSS. If you simply want to give you an idea of the power of RSS, here are some examples of content you can publish with it--> MarketingVOX is using RSS to deliver internet marketing news to their readers, as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, get RSS users them as soon as they are ready.--> Amazon.com uses RSS to announce their Bestsellers and help their users keep track of releases they are most interested in.--> some managers already communicate with their affiliates using RSS affiliate. You can of course use it to communicate with all other segment and, as your employees or team members, and even your company owners. --> FindSavings.com uses RSS to deliver savings coupons and related information.--> Lockergnome uses RSS to provide visitors with the latest week and the appropriate software. Again using other companies RSS to deliver product updates and patches directly to their customers, just as they become available. --> A few hundred content publishers are using RSS to deliver audio content, such as .MP3 interviews and even radio shows. --> Textamerica.com allows people to post pictures, videos and text from their mobile phones and then make this content available via RSS feed.--> other companies are using RSS to deliver white papers and other educational content.--> one company uses RSS as a consulting billing awareness tool. The consultants create activity reports and RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation. --> Many internet publishers are using RSS to deliver their newsletters, as a complement to their email delivery. Since many people no longer want to give their e-mail address away to publishers, this is a great way to keep your e-zine readership growing. --> Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they are interested in, and make it easy for them to order.--> give your affiliates and marketing partners with RSS feeds they can encourage their visitors to better promote your products and still make a Commission. Amazon.com makes already it. When you start?--> create RSS autoresponders with scheduled messages, to keep in constant marketing contact with your prospects and slowly bring them to the point of purchase. --> Deliver limited access content to your customers, employees, team members and even investors without fearing other unwanted eyes. Use RSS for internal communications, teamworking and other needs. --> Give your customers easy access to software updates, delivered to them exactly as they become available, without the fuss of having to visit your site or deal with huge e-mail attachments, which would get blocked by spam filters anyway. --> Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not provide some of your releases as video comments, interviews or statements from your business managers or owners?--> help your visitors keep with what s going on in your Web Forum, by publishing your latest forum posts or whole threads via RSS. And yet these are still only a few examples of what you can do with RSS today when something new comes up almost every day. Are you and already among these benefit from marketing and publishing power of RSS? About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Complete guide to RSS for marketers: http://rss.marketingstudies.net/index.html
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