More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What does a RSS feed professional? Follow these simple steps to Polish your RSS feed and take it to the next level ... 1. feed image add an image to your RSS feed. The image is displayed by many feed readers every time your feed is displayed. This will help build and strengthen your brand or image in the minds of people who read your RSS feed. Add a picture to an RSS feed is relatively easy, and adds a level of professionalism. 2. Images and Links to add pictures and links in the RSS feed. The process of adding images and links to the description field of an RSS feed is really quite simple, if you use software to manage your feed, while it can be somewhat complex, if you hand-coding your feed. Incorporate images or hot links in the feed content will allow your readers to explore further and dig deeper into your content. Of course, is an additional benefit, the additional Web links back to your site from any site that chooses to publish, or display your feed content. 3. Validatewell-formed code is important, in order to ensure that all RSS readers can read and display your feed. But it is also very important for another reason ... is no more embarrassing or unprofessional than an RSS feed that is broken or stops working. Use software to manage your feed creation, and validate your feed on a regular basis. 4. easy to Subscribe make your RSS feed is easy to subscribe. Include traditional RSS icon or indicator-the entire site so that site visitors can easily find and subscribe to your RSS feeds. Include basic guidance on how site visitors should subscribe to your RSS feed. 5. Auto Discovery add "auto-discovery" code in the HTML header of your site. Many RSS aggregators include an auto-discovery feature, which allows them to automatically detect when a site offers an RSS feed. If site visitors are using one of these news readers, would you immediately know that an RSS feed to your content is accessible from your Web site. Instantly create auto discovery code 6-http://www.feedforall.com/autodiscovery.htm. Favicon add a "favicon" on your site. Favicons (short for "Favorites icon") is typically a small version of a company or the logo of the site, and displayed in the URL bar of the user's Web browser. When a user bookmarks a specific Web page that contains a favicon, loads the website icon customized in the user's browser. Because the favicon is usually displayed next to the Web site address, it can act as a small logo or icon, which visitors can use to remember the site or the site address. Feed directories and RSS search engines will often use a favicon next to a RSS feed listings. So make sure that you have on your site; Otherwise, you get nothing but a generic icon next to your feed. Webmasters can establish brand by creating a favicon for your website. Here is a free service from 7 HTMLKit: http://www.html-kit.com/favicon. Subscribe to always your own Feed to subscribe to your RSS feed, so you can see what site visitors see. While it is not necessary to incorporate the above-mentioned items in your RSS feed will additions result in a more professional and polished RSS feed which stands apart from competitors in News aggregators and RSS directories. Spending a few extra minutes here could easily do more attention to your feed. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition, manages Sharon marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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