It has been said that a Google search in October of 2004 returned less than 6,000 results on the term "podcasting". A similar search gives today, more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.
While some traditional radio talkshows have begun providing podcasts of their regularly scheduled broadcasts, has the bulk of the podcasts that have cropped up tend to be independent television stations that have a fascination with technology. As a result, some podcasts are a little ROUGH around the edges. However, it is clear that the technology that offers a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.
Podcasting is RSS, which is used to publish and distribute audio files. Podcasting provides a sound file of the RSS enclosure tag feed's. An enclosure tag is used in the RSS feeds to include certain types of files. The file contained in an enclosure tag can be: an image, a data file, a video file or an audio file. Podcasting refers specifically to the RSS feeds that contain audio files in their enclosure tag. RSS version currently supports enclosure tags is RSS version 2.0. All podcasts are created at the moment using this specification.
The advantage of podcasting is that users can synchronize the content with their media player and listen at a time and place after their elections: radio on demand. And while this technology is not limited to music, it seems to be the area that received the most attention.
Podcasting is generally inexpensive to implement. Investment in a good quality microphone will ensure that the recording is audible. Depending on the knowledge and experience some podcasters invest in audio conversion, compression and audio editing software applications. Also, web space peak measurement and software to create the feed for the podcast is needed. All in all, the initial expense is relatively small.Publishing Podcasts
In three simple steps, independent tv companies can have their voice heard: 1. Publishers create audio content, post it on a Web site for the listeners. 2. create or Edit an existing RSS feed including a link to the audio in the "enclosure" of an RSS 2.0 feed, upload it to a Web site. 3. Tell the world that a podcast is available.Listen to Podcasts:
In three simple steps web surfers can listen to podcasts: 1. download a news aggregator or RSS reader that supports podcasting or sync a wireless device like an iPod with your computer. 2. Enter the URL for the podcast feed for the news aggregator or podcast management software. 3. As new items appear in the aggregator, review podcast's description and listen to those who are of interest.
As popularity increases it is likely many voices will be drowned, but now an independent broadcaster with a microphone and unlimited peak can make a name, create an image and change the world.Useful tools for Podcasting:
Create podcast feed-http://www.feedforall.com
News aggregator supporting podcasts-http://www.feeddemon.com or http://www.primetimepodcast.com
See also Podcasting tools-http://www.small-business-software.net/podcasting-tools.htmabout the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. Sharon also manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.
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