Why authors should Blog

Why authors should Blog
by John Colanzi while watching the presidential conventions, I was struck by the fact that blogs had completely revolutionized the publishing industry. Sit with the major news agencies were bloggers frenetically typing on their laptops. Even seasoned veterans, who had covered previous conventions mentioned this new media power. Due to the dynamic nature of blogs, the bloggers with their laptops could report in real time, thus getting their stories online long before the morning newspapers would hit the streets. Commentators even mentioned that many of the breaking news stories reported first by bloggers. Think about this in a minute. Gutenberg revolutionized the publishing industry by letting authors mass produce their work.The next phase of growth was the Internet. Finally, any publish their work and have it sent around the globe in seconds. When the digital publishing revolution hit, it seemed too good to be true. With the digital revolution, any and all now spread their message. Authors could bypass the traditional publishing industry and save time in getting their work to the public. Had they no longer fear, feared rejection slip. They succeed or fail on their own merits. No one had control over how or what he or she could write. The Internet was a writer's paradise.It seemed as good as it could get.Well, we hadn t seen anything. Web logs or blogs, as they are called, propelled publishing to the next level. Not only could publish authors in real-time, they could have it online immediately. As strong as that may be, the real power lies in the ability to publish writing by connecting your content to an RSS feed. Imagine the possibilities. You can now become part of a targeted network of like-minded blogs and content scattered through the entire network in a moment of mind. You ve got the opportunity to exploit the ultimate in viral marketing and branding. You can build an audience overnight. So, how can you get started? The first thing you'll need is a blog. Don t Let the concept of a blog intimidate you. I ve got a blog and have confidence in me; I m not sharpest axe in the shed when it comes to technology. To get started you "ll need a blog. Here are a few sites, you may find useful.FactoSystem Weblog (ASP-based) http://sourceforge.net/projects/facto/InstaBlog http://instablog.hit.bg/OpenJournal http://www.grohol.com/downloads/oj/GeekLog-The Ultimate Weblog System http://sourceforge.net/projects/geeklog Blogger http://www.blogger.com your goal when you create content for you blog is the same as it would be when you create a Web site. Your content will be designed to attract the audience, who would be interested in your books. The same idea applies when adding your blog to a RSS feed. You want your content syndicated to individuals who have an interest in your writings and is willing to buy your books. Your content gives them a taste of your writing style and expertise. The diet make sure you get maximum exposure. An added benefit of most blogs allow visitors to post comments on your site. When posting replies to their comments and have you, they get to know you are a real person. The ability to have a give and take with your visitors is an extremely powerful tool. Readers will feel comfortable with the familiar do business. Your next step is to connect an RSS feed. Your goal when syndicating your content is the same goal, you would have when building list traditional ezine. The feed will drive targeted traffic to your blog, but it s your ability to deliver quality content that will keep them coming back. So where can you learn more about RSS feeds? An excellent place to start is the RSSTop55-best Blog Directory and RSS submission sites. http://www.johncolanzi.com/feed.html this site is just what the name suggests. The top 55 blog directory and submission sites. You can find a feed for a topic. If you re serious about writing, grab your blog. Connect to a RSS feed and become an expert overnight. Resource box:
Copyright (c) John Colanzi. John has been writing on the Internet for 5 years and has a special gift to you. Register your additional e-course "how to build your business with free advertising." Visit: http://www.thesimplesystem.net/cashflow.html

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