Copyright 2005 Rok Hrastnik the RSS is a many-one marketing and publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.
While RSS gives a number of advantages when used each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms---when you use it to power most of your marketing online.The key point is that RSS makes various marketing functions work together to generate the best possible end result.IT's now time to bind it all together and see the whole picture 1] RSS as a content delivery channel for communication with subscribers, customers, prospects and partners get your content delivered, and provides several new content delivery and developing business opportunities. Yes, RSS gets your content to your subscribers without fail, so you can communicate with them and sell them 2] RSS as a promotional/visibility tool increases your traffic by improving your site's ranking, generate traffic from new RSS specific sites and get your content published on other sites. Each of these activities bring new visitors to your Web site, which is now ready to be converted in to new subscribers, you can communicate (via RSS and/or email) in the long term. In addition, improved visibility, enforce your brand and generate more credibility for your company. 3] Content delivery to end users and content syndication together form the basis for the RSS calls, which further diversify your reach across the Internet and serve as a strong PR platform. 4] When you have access to more potential subscribers who you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising revenue. 5] As a Publisher is your goal to better meet your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Provides access to more information is one of the elements that make this possible. Use RSS to publish content from other sites, and as an upgrade to target their most focused content needs, create RSS radars for your hint. 6] RSS radars will in turn also generates extra visibility, especially through improved search engines, and generate new subscribers to your RSS feeds.
7] All of the above will create advertising venue and create a new source of income.
8] in addition, can use RSS advertising as an advertiser you raise yourself out of the reach of all the above activities.
The system comes fully-pie, establish RSS as the tool that powers an important part of all your internet marketing and publishing activities.About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers, and top marketers. Find out everything you need to know about RSS and how do I use it to get your content delivered, win back your customers, make more sales and increase Search engine rankings http://rss.marketingstudies.net/index.html
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